What is Interactive Content? Interactive content engages participants in an activity such as answering questions, making choices, exploring scenarios and much more. It’s a great way to capture attention of your audience over the web. <a href="http://blog.opinionstage.com/interactive-content/">Interactive content</a> reveals incredible insights about individual prospects. It is a great way to get leads. You can also use interactive content to gather email addresses for your ad remarketing campaigns.